Anyone can achieve perfection when practising a certain task faithfully over and over again. It helps to start this exercise from an early childhood. That’s what Florian „Doc“ Kaps did with the tiny but in fact revolutionary act of consistently running in the the opposite direction. As for the digital revolution and its tendency to numb our senses, Doc reacted by founding “The Impossible Project” in 2009 to bring back the magic and tangibility of Polaroid photographs. With the opening of SUPERSENSE in 2013, Doc reinforced his mission and goal of preventing the demise of several selected analog technologies, giving them a sensual home in a digital age. Together with a team of analog believers, lovers, mavericks, souls and crafters, Doc is now hopefully moving towards a future where human senses and intelligence will always have their rightful place in our digital world.