Watch out, here comes the villain: designer Carsten Buck is looking for a third way, between the radical reduction of consumption demanded by the representatives of a growing ideology and the unconscious consumption of our time. He visualises a design-oriented economic model that is geared towards the needs of people and the environment. With his first book "Zombie Design", the Hamburg-based designer Carsten Buck enters a difficult terrain. He is looking for a new third way between the radically reduced consumption as demanded by the representatives of post-growth ideology and the unconscious consumerism of our time. In his talk for TEDxMünchen 2017 Carsten illustrates the structures of a design-driven economic order that is oriented towards the needs of people and environment alike.